Putting the Public Back in Public Relations: How Social...

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Business & Economics - Sales & Marketing
Putting the Public Back in Public...

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.

Name: Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.
ISBN: 9780137150694

Brian Solis, Deirdre Breakenridge

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Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles..

類別:

Business & Economics - Sales & Marketing

年:

2009

版本:

Kindle

出版商:

Ft Press.

語言:

english

頁數:

314