Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations
Manuel Alonso Dos Santos
"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--
年:
2019
版本:
1
出版商:
IGI Global
語言:
english
頁數:
325
ISBN 10:
1522576185
ISBN 13:
9781522576181
系列:
Advances in Marketing, Customer Relationship Management, and E-services
文件:
EPUB, 15.00 MB
IPFS:
,
english, 2019